Every four years, the world of football get together to celebrate one of the biggest event in the world of Sport: the world cup of football.
it was the perfect opportunity to reignite the fun in football in the most unexpected way possible: with the best family reunion ever.
We manage to work with Players including Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro "Pedri" González López and Serge Gnabry are shown getting ready for the tournament.
Each has different ritual and things that make them unique, from eating footballs for breakfast to assembling a puzzle.
Accompanied by the voiceover of adidas amsbassdor Stormzy, and directed by Nina Holmgren.
client: adidas
role: Creative direction
WC22 - Family reunion
CREDITS
Executive Creative Director Theodor Arhio
Creative Director Thomas Jullien
Senior Art Directorr Nico Marks
Senior Art Director Gaia Gallinaro
Senior Copywriter Mari McMurray
Copywriter Isaiah Browning
Global Business Leader Caroline Jackson
Business Director Tomas Pruijs
Business Director Ken Nakamura
Brand Director Mounir Bekkouche
Brand Director Adrian Canillo
Brand Manager Louis Cexus
Brand Manager Bessie Xie
Strategy Director Lauren Mcilroy
Performance & Growth Director Lennart Eshuis
Executive Producer Rosemarie Praaning
Director of Integrated Production Kat Urban
Sr Producer Izabela Frank
Sr Producer Rick Naude
Jr Producer Eric Koshimizu
Jr. Content Producer Borbala Toth
Lead Designer Ray Adams
Senior Designer Xavi Teruel
Blanco Business Affairs Director Christine Claussen
Production & Partners Director Nina Holmgren
Prod Co SMUGGLER