ADIDAS EURO/COPA24:

YOU GOT THIS

Leading up to the Euro 2024 & Copa 2024, the campaign shines a light on how, alongside the excitement, international football can bring an added level of pressure to each player’s game.

Narrated by England legend David Beckham, the film reminds players - whether competing as defending champions or making their tournament debut - to reframe pressure and focus on the positive rallying cry ‘You Got This’ as they walk onto the pitch at this year’s biggest football tournaments.

client: adidas
role: Creative direction

CREDITS

Shot with DIVISION & the talented Sanjay De Silva! TBWA\Neboko + TBWA\London

Chief Creative Officer Darre van Dijk

Chief Creative Officer Andy Jex

Executive Creative Director Peter Khoury

Creative Director Lauren Coates

Creative Director Thomas Jullien

Sr. Creative Dan Kenny

Sr. Creative Matt Tassell

Sr. Art Director Kaz Salemink

Lead Designer adidas Callum Jackson