THE IMPOSSIBLE BILLBOARD
For Messi’s win at the World Cup 2022, we simply went with its slogan, “Impossible is Nothing." and posted the image on social media while in the Middle East, the creative, by TBWA\Worldwide, ran on a 3D billboard in Dubai, the "Dubai Frame," adapted by Vertex CGI.
client: adidas
role: Creative direction
CREDITS
Creative Director Thomas Jullien / Enric Soldevila
Global Business Leader Caroline Jackson
Business Director Tomas Pruijs
Brand Director Mounir Bekkouche
Brand Manager Louis Cexus
Strategy Director Lauren Mcilroy
Performance & Growth Director Lennart Eshuis
Executive Producer Rosemarie Praaning
