ADIDAS X RICK & MORTY
What do a green football boot and Rick and Morty have in common?
Not much one could say. Think again. With the launch of X Speedportal we have created a campaign for adidas football, deep diving into culture and allowing us to make football fun and relevant to this generation again.
With this campaing launching the new X Speedportal boot, we managed to enter a different universe. Creating a unique film and cross over with the most exciting show there is. Reaching our young audience in a way they couldn’t expect.
client: adidas
role: Creative direction
CREDITS
Chief Creative Officer Darre van Dijk
Executive Creative Director Thierry Albert
Creative Director Thomas Jullien
Art Director Jeremy Pedro
Copywriter Toby Castle-Smith
Business Director Valdemar Domingos
Brand Director Codruta Arbore
Brand Manager Emma Chote
Brand Coordinator Marco Baldasso
Executive Producer Rosemarie Praaning
Senior Producer Elise Hagedoorn
Producer Aaron McEnaney
Senior Designer Maria Rull
Designer Iolo Wynn Cowell
Strategy Director Lauren Mcilroy
Strategist Charlie Wright
Business Director Natalia Forster
Photographer Carles Carabí
Photographer Olly Burn
Creator, Executive Producer Justin Roiland
Creator, Executive Producer Dan Harmon
SVP, Marketing and Partnerships Jill King