Pressure is inevitable when you spend your life training for a single decisive moment in front of the entire world. Our campaign celebrates the power of self-belief in the face of that pressure.

client: adidas
role: Creative direction

OLYMPIC GAMES: YOU GOT THIS

CREDITS

Chief Creative Officer Darre van Dijk

Creative Director Thomas Jullien

Creative Director Darren Cronje

Creative Director Simone Di Laus

Creative Director James Andrews

Art Director Jeremy Pedro

Copywriter Toby Castle-Smith

Copywriter Nick Bristow

Brand Director Codruta Arbore

Executive Producer Rosemarie Praaning

Senior Producer Annelien Orbie

DIrector Matt Baron

Photographer Robbie Lawrence